Marketing Analytics: Strategic Models and Metrics

Check out these Marketing products:

Marketing Analytics: Strategic Models and Metrics

  • Used Book in Good Condition

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and

Rating: (out of reviews)

List Price: $ 49.95

Price: $ 43.00