Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

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Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me? Levy's solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, thei

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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the idea

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Looking for a good definition of Branding and Brand Management?

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Question by avidar: Looking for a good definition of Branding and Brand Management?
Am Running a Seminar for Small Business Owners/Managers on Marketing and Branding and just look to add some additional thoughts

Best answer:

Answer by sandy
Guess am the right guy to answer the question as i have done extensive research in the area of Brand Management.

First you got to define brand:

The legal definition is (adopeted ny American Marketing Association), a name,symbol, sign or anything that distinguishes your product from competitors products or services.

This def is almost good but not complete. It has differentiation, competition and identity (physical aspect). It left out the most important thing "associations" and your "customers". So i define a barnd as a set of associations in the minds of the consumer. So guess now u can define easily Brand Management.

One thing that you really can highlight is the importance of Brand Identity and Brand equity and relation between them. Tell them how they can customize the measurement techniques of Brand equity to their business. If you havent alreday read, read kevin lane kellers paper on Brand Equity that was published a decade ago in "Marketing Journal". However David A. Aakers is much simple.

Most authors speak of logo, color, etc...in brand identity. But tell them this is just one aspect of Brand identity. Better go through Jean Noel Kapferers Brand identity prism. It explains the six facets of Brand Prism. You can explain its relevance and show them how they can profit out using such tools.

And finally one word to Say: All the best dude

Give your answer to this question below!

Internet brand and repuation consulting firms?

Question by surge: Internet brand and repuation consulting firms?
I am looking for a consulting firm that can provide insight on how a certain product is being accepted amongst bloggers, message boards, social networks, etc. I have heard of these firms but don't know of any specific names...any ideas?

Best answer:

Answer by MN-Mike
I'll give you a freebee if you email me details and I know the specifics (research) of the product/service.

Worked in Brand management and net marketing for clients like GM, Pontiac racing, EMI records among a thousand others.

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Add your own answer in the comments!

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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World

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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World

Social media strategist Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence an

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitemen

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The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

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The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing

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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.”
—Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statement yet about the new world of marketing, as he make

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