Marketing Communications: Integrating Offline and Online with Social Media

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Marketing Communications: Integrating Offline and Online with Social Media

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique

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Marketing Communications: Integrating Offline and Online with Social Media

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Marketing Communications: Integrating Offline and Online with Social Media

Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct selling

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professi

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List Price: $ 65.00

Price: $ 41.95