What is your definition of viral marketing?

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Question by ConsumerCompare: What is your definition of viral marketing?
Viral marketing means different things to different people. What does it mean to you? How have you used viral marketing to improve your business either online of offline?

Best answer:

Answer by thejuicyshowdotcom
Viral marketing is difficult to master; but easy to define.

It is something that spreads through word of mouth almost infectiously like a virus where if one person sees it, instantly that person transfers it to someone else.

Viral Marketing Video --> Posted on YouTube --> Seen by Person --> Sent to others via e-mail or posted elsewhere and then the cycle continues. They just keep sending it.

We tried recently to do an online marketing video for this software company and they received good press in the security industry trade journals, but the hope is to have it live on the Website and then have all users forward it to their friends.

Viral marketing is the spreading of your message on a massive scale.

What do you think? Answer below!

Looking for a good definition of Branding and Brand Management?

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Question by avidar: Looking for a good definition of Branding and Brand Management?
Am Running a Seminar for Small Business Owners/Managers on Marketing and Branding and just look to add some additional thoughts

Best answer:

Answer by sandy
Guess am the right guy to answer the question as i have done extensive research in the area of Brand Management.

First you got to define brand:

The legal definition is (adopeted ny American Marketing Association), a name,symbol, sign or anything that distinguishes your product from competitors products or services.

This def is almost good but not complete. It has differentiation, competition and identity (physical aspect). It left out the most important thing "associations" and your "customers". So i define a barnd as a set of associations in the minds of the consumer. So guess now u can define easily Brand Management.

One thing that you really can highlight is the importance of Brand Identity and Brand equity and relation between them. Tell them how they can customize the measurement techniques of Brand equity to their business. If you havent alreday read, read kevin lane kellers paper on Brand Equity that was published a decade ago in "Marketing Journal". However David A. Aakers is much simple.

Most authors speak of logo, color, etc...in brand identity. But tell them this is just one aspect of Brand identity. Better go through Jean Noel Kapferers Brand identity prism. It explains the six facets of Brand Prism. You can explain its relevance and show them how they can profit out using such tools.

And finally one word to Say: All the best dude

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How does the marketing definition of a product differ from the engineering definition?

Question by Valt: How does the marketing definition of a product differ from the engineering definition?
help! its my quiz question:(
I know what is the marketing definition, but what is the enginnering definition of a product?

Best answer:

Answer by sononobird
engineering are responsible for shaping the product like for example cars
new designs appears every year who made it ( designers) which are engineerings

after the protuct finished then its the responsibility of the marketing managers who make advertising , promot there new product and try to increase the sales volume in the market

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