Internet can help RMs manage, prevent losses.(risk managers): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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Internet can help RMs manage, prevent losses.(risk managers): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on April 29, 1996. The length of the article is 884 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Internet Explosion Is Risky Business.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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Internet Explosion Is Risky Business.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on April 26, 1999. The length of the article is 762 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Looking for a good definition of Branding and Brand Management?

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Question by avidar: Looking for a good definition of Branding and Brand Management?
Am Running a Seminar for Small Business Owners/Managers on Marketing and Branding and just look to add some additional thoughts

Best answer:

Answer by sandy
Guess am the right guy to answer the question as i have done extensive research in the area of Brand Management.

First you got to define brand:

The legal definition is (adopeted ny American Marketing Association), a name,symbol, sign or anything that distinguishes your product from competitors products or services.

This def is almost good but not complete. It has differentiation, competition and identity (physical aspect). It left out the most important thing "associations" and your "customers". So i define a barnd as a set of associations in the minds of the consumer. So guess now u can define easily Brand Management.

One thing that you really can highlight is the importance of Brand Identity and Brand equity and relation between them. Tell them how they can customize the measurement techniques of Brand equity to their business. If you havent alreday read, read kevin lane kellers paper on Brand Equity that was published a decade ago in "Marketing Journal". However David A. Aakers is much simple.

Most authors speak of logo, color, etc...in brand identity. But tell them this is just one aspect of Brand identity. Better go through Jean Noel Kapferers Brand identity prism. It explains the six facets of Brand Prism. You can explain its relevance and show them how they can profit out using such tools.

And finally one word to Say: All the best dude

Give your answer to this question below!

What does a marketing and management degree actually teach?

Question by snownice70: What does a marketing and management degree actually teach?
I’m interested in going into marketing as a career, but I’m not sure what exactly I would be learning in school. If it’s just going to be something I could find out by reading a book, why would I want to go school for it?

Best answer:

Answer by September
You know it really depends what you want to do with your future career. Marketing is a broad spectrum, and can have very fluzzy jobs. I would start looking on monster or even you local newspaper to get an idea of what types of jobs are most popular in the area that you will reside.

I went to college and received my Bachelor's degree in Business Marketing. It was the most interesting and fun degree as it evaluated many aspects of creative marketing, Market research, etc.

Basically, you must get a Business Degree if you want to have a secure future career.

Add your own answer in the comments!

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Marketing Management (14th Edition)

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Marketing Management (14th Edition)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.   Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutoria

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I am an independent management consultant. What are some effective ways to market my small business?

Question by David G: I am an independent management consultant. What are some effective ways to market my small business?
My business focus is executive coaching, helping companies develop a strategy around organizational culture, training, succession planning, organizational assessment, and leadership development.

Best answer:

Answer by jdkilp
The best way is through local networking. Become a member of the Chamber of Commerce. Go to local workshops and events. Create a one-minute "elevator speech" of what you do.

Know better? Leave your own answer in the comments!

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