Marketing Analytics: Strategic Models and Metrics

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Marketing Analytics: Strategic Models and Metrics

  • Used Book in Good Condition

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and

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List Price: $ 49.95

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What are the dashboard metrics Facebook and LinkedIn tracking?

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Question by Siva: What are the dashboard metrics Facebook and LinkedIn tracking?
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Humbly requesting experts please share if you the answer.

What are the dashboard metrics Facebook and LinkedIn tracking.

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Answer by weescotsguy66
No Idea at all, but let me know if you find out

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards th

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Multichannel Marketing: Metrics and Methods for On and Offline Success

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You may find this offline marketing information interesting -- I can recommend:

Multichannel Marketing: Metrics and Methods for On and Offline Success

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you fro

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List Price: $ 29.99

Price: $ 16.49