what pays off more? Online Marketing or offline marketing?

offline marketing information I can share:

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Question by Hira Khan: what pays off more? Online Marketing or offline marketing?

Best answer:

Answer by FaizanSubzwari
It entirely depends on the medium of marketing and the people you are targeting. Online marketing is more helpful for people who do business on the web and are more into social networking. On the other hand, offline marketing is more like conventional marketing where you turn to banners, brochures, flyers, tube commercials etc for promotion. But like I said, the deciding factor of profitability is the crowd that you are trying to target. If they watch the tube more, offline marketing else otherwise.

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How do I get more twitter followers with paying or authorizing some widget?

Check out these twitter items:

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Question by Joseph: How do I get more twitter followers with paying or authorizing some widget?
I'am looking for a better way of gaining twitter followers without the hassle of following people I don't know and posting tweets I didn't confirm. Thank You and Have A Great Day
Follow me on twitter@JosephEubanks2

Best answer:

Answer by ~_GIRLIE_~
well this may sound pretty corny or whatever but start or RT a follow train . follow people & ask for a follow back . verify yourself as #TeamFollowBack. it sounds really cheesy but it worked for me . Good Luck

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Local SEO: How To Get More Customers From Google, YELP & Yahoo – Winter 2012 (Simple, powerful, proven how-to guides for busy entrepreneurs.)

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Why Chrysler now looking more favorably at internet as great medium for their advertising dollars?

Question by pas: Why Chrysler now looking more favorably at internet as great medium for their advertising dollars?
Why are companies like Chrysler now looking more favorably at the internet as a great medium for their advertising dollars?What has happened do change their view?

Best answer:

Answer by agnestejada
1. the web is highly interactive, so engagement and brand experience can be done
2. you can measure it: hits, returning visitors, new visitors, clicks etc
3. it's a way to build the database - for direct marketing purposes, thus one on one communication is likely to happen
4. viral. the net is the best tool to let your message spread thousands fold in a day.
5. reach is high, with lower adspend as compared to TV, radio or print

What do you think? Answer below!

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What is more important: sales and marketing, or the actual product being sold?

Question by Billy R: What is more important: sales and marketing, or the actual product being sold?
I know people in my line of work who are far more concerned with sales, marketing, and networking than the actual product that they put out. I, myself, am much more concerned with the product.

Are they onto something? Do I need to worry more about marketing aspects like they do?

Best answer:

Answer by n0spam4me
For the long term, the PRODUCT must be solid,
You can sell whatever you want, even sell a nonexistent "product" and for a very short time get away with it. HOWEVER, for long term customer satisfaction and the GOOD NAME of your enterprise, the PRODUCT must be solid!

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How Really Smart Lawyers are Using Video on the Web (to get more cases)

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I need marketing ideas for a charter school. What are inexpensive ways to advertise & get more kids to enroll

Question by sweet_sunshine_74: I need marketing ideas for a charter school. What are inexpensive ways to advertise & get more kids to enroll
We are a charter school in our second year and want to attract more families on a very tight budget. Any great and inexpensive marketing ideas would be greatly appreciated. 🙂

Best answer:

Answer by Ron B
In my opinion, its not really “the kids” you want to attract, is it? Of course not. You want to attract “the persons controlling the purse strings”: the parents and guardians of those children. The children won’t have a choice, will they? OR will they? I think you have to win over the parents and guardians AND the children. The Q is “How?”

Your Q is at a pretty advantageous time - maybe. School is JUST getting ready to open for a new year. My Suggestions #1: IF NOT for this year, how about for next semester and/or next year? An “Open House”. AND the entire Board of Directors, faculty and staff should be on-hand to answer any and all Qs from parents and children. The Open House should have some light refreshments - BUT NOT “cheap” or inexpensive refreshments. OR
Suggestion #2: Some of the folks could donate the refreshments, couldn’t they? I’m sure there are some wonderful cooks and bakers on your staff and the parents and guardians of the children attending the school, aren‘t there?

Suggestion #3: You should focus your enrollment campaign on a more affluent area. Honestly, I don’t know how a charter school works or operates, but it seems to me this is the economic level you should start investing your advertising/promotion funding. This level and higher levels.

Suggestion #4: You have to make the investment in time with the Board of Directors, your faculty, staff, current students and the parents and guardians of those students. You NEED ideas to get the magnet to start attracting those folks you‘re interested in attracting and enrolling in your school. What does your charter school do - more of and better than any other nearby school? This is where I think it should begin.

Suggestion #5: You could offer the best suggestion and the runner-ups different fee-paid services for free or at a greatly reduced rate, couldn’t you?

Suggestion #6: I never saw this in any school or college I attended, but I saw it ALL the time in the establishments where I worked: How about comment cards and suggestion boxes placed in strategic locations throughout the school AND [maybe] in businesses throughout the community? You could offer a monthly prize.

Suggestion #7: If you wanted to, you could probably set-up an e-mail address for suggestions only, too, couldn’t you?

Thank you for asking your question. I enjoyed taking the time to answer it. You did a great job - not only for your information, but for every other person interested in reading my answer. Thanks to everyone for reading my answer.

I wish you well!

VTY,
Ron Berue
Yes, that is my real last name.

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What marketing strategy can I use to sell a higher quality but more expensive product?

Marketing information I can share:

Question by blondie: What marketing strategy can I use to sell a higher quality but more expensive product?
I need to set up a marketing strategy to sell a very durable and reliable desk drawer slide for .75 when there is a competitor selling a cheaper less reliable version for only .75-- obviously my product is better, but how do I stress that to customers and get them to pay this high price?

Best answer:

Answer by Mistilletto
To market in terms of quality rather than price, and in order to differentiate accordingly, you need to follow the standard format of the 4 P's marketing plan. That is, Price, Product, Place and Promotion - obviously you know the main attributes of the product, and the price, but for 'place' you should think about the type of people who are willing to pay over 4x price of competing product - whereas the cheap option may be sold where emphasis is on cost, your product will be suited to places/distributors where the customers will be willing to pay for quality. Promotion needs to concentrate on the unique selling point / differentiator of the product you are selling, so this would be promotion through media (the choice of which depends on place - ie internet, leaflets, direct sales force, tv etc etc) with a strong emphasis on the reliability, durability and quality of the desk drawer slide - heavily focussing on the life of the product compared to cheaper ones; a 'lifespan' comparison could show the cheaper one to be a false economy both in cost and effort of replacement, so this could communicate it quite well.
Hope this helps 🙂

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how can you convince a small struggling business owner that marketing involves much more than merchandising?

Question by donnishabrown071: how can you convince a small struggling business owner that marketing involves much more than merchandising?

Best answer:

Answer by Alex S
A good swift kick to the groin should convince him!

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Handcrafted CSS: More Bulletproof Web Design, Video Edition (includes Handcrafted CSS book and Handcrafted CSS: Bulletproof Essentials DVD)

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You may find this Web Video information interesting -- I can recommend:

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