what should a CMO talk in a presentation about the marketing plan of a company?

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Question by hownwhy: what should a CMO talk in a presentation about the marketing plan of a company?
the lecture is about to have a company and I am as the CMO in the company..
hi guys I'm a multimedia design student, I am so confused about my marketing class since it is still a new subject for me as a design student, so would u guys help me for a thing

Best answer:

Answer by ShirleyFrazier
Your lecture will include:

1. A minimum of three marketing methods that will put your product or service into the hands of customers.

2. The different strategies you will put in place:
a) Online marketing - Web site, blog, collaborations, Twitter, Facebook, YouTube
b) Offline (traditional) marketing - Letters, postcards, events, press releases

3. A timeline for implementation (what will be completed in 1 year, 5 years, 10 years)

4. How you will handle competition.

5. Sales forecast - how much your marketing strategies will cost and how that money will be converted into revenue.

A page from my Web site, SoloBusinessMarketing.com, explains the marketing plan's components.

Good luck,

Shirley George Frazier
Author and Small Business Expert

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I live in Austin. Where should I go to find and buy mint julep cups?

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Question by Barrett: I live in Austin. Where should I go to find and buy mint julep cups?
It's a big city so I pretty much have access to everything. I want to buy a set of 4 preferably, and I don't want to order offline because I'd like to have them for the Derby this weekend. Any suggestions of where I should go look? Thanks.

Best answer:

Answer by Jill L
Try a chain like tuesday mornings or TJmaxx you might have luck there also world market might be of help.

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What should your undergraduate major be for a career in marketing?

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Question by rawr!: What should your undergraduate major be for a career in marketing?
Many schools don't have undergraduate business/marketing and I heard it's better to not get a business/ marketing b.a. or b.s., so what undergraduate major is better for that field?

Best answer:

Answer by Amaretta
If you're sure that you want a career in business and marketing, you need to choose a school that offers degrees in those subjects. Otherwise, I suppose you could major in finance, accounting or communications.

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What job titles should a marketing graduate search for on Monster and CareerBuilder?

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Question by fonzieaintdead: What job titles should a marketing graduate search for on Monster and CareerBuilder?
I'm graduating with a Bachelor's and have been searching for titles such as Marketing Coordinator and Account Manager. I'm looking for titles that would fall more into marketing than sales.

Best answer:

Answer by slynn31551
A lot of positions will be called Marketing Assistant or Associate. Just stay away from posts that say "Entry Level Marketing" etc. There are a ton of scam jobs out there..."Sports & Entertainment Marketing" is also a red flag.

Check out this article - the comments have suggestions for companies to avoid! http://www.onedayonejob.com/jobs/the-landers-group/

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What should I write on my Industry on LinkedIn?

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Question by Zolo: What should I write on my Industry on LinkedIn?
I am an accountant at Electronics manufacturing company, so what is my Industry? I want to write on LinkedIn. I am not really interested in Electronics industry. But usually your industry means the operation of your company, isn't it?

Best answer:

Answer by Ed Atun
You can choose your industry as either Electronics or Manufacturing. It doesn't matter since you get to explain what you can do.

Before you sign up at Linked, read about people who had trouble closing their account. And check on how your email and information is given out.

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What social media websites should all bands be a part of?

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Question by Matt: What social media websites should all bands be a part of?
I am doing research for my blog and I am looking for as many social media websites to be included.

Best answer:

Answer by Ⅾαɼƙ Uɱɓɼҽoɳ™
MySpace Music and LastFM are two really big and popular social media websites. Any band should get some decent exposure there.

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How should I list a caregiver job on LinkedIn?

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Question by Lauri S: How should I list a caregiver job on LinkedIn?
I just got a job as an overnight caregiver for an adorable elderly woman. I went to LinkedIn to list it as my current position, and it wants me to include a company. I'm not technically self-employed, because the woman's daughter is the one who hired me and will be signing my checks. I also don't want to write "the home of an elderly woman," obviously. What could I put that would make sense and sound professional?

Best answer:

Answer by joe
I would just write caregiver for the job title and healthcare for the company name. I don't think anyone would be confused by this and if they ask you can explain it.

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What should I charge for freelance marketing?

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Question by DhahLeah: What should I charge for freelance marketing?
I have very little professional experience in marketing. A small business is asking me to be responsible for their brochures and possibly website and mass e-mail marketing. I have to design the brochures, no printing, no e-mailing, just do the designs and send them in PDF form to the employer.

Being that I am not a professional, and I have no formal training, what should I charge per brochure?

Best answer:

Answer by Stephen
First, figure out what your TIME is worth. That is basically the only thing you, as a self employed person, have to sell, your time and your talent. Although your talent is not used up doing a project, your time certainly is. So put some kind of round number on that, like , or , , 0, 0, 0 dollars an hour, whatever you feel your time and talent is worth. That is your 'cost' that you will end passing on to your client (or as much of it as the market will bear), either as an hourly fee like lawyers, psychiatrists, and many consultants do, or absorbed into the price of the final product.

In your case, the client sounds like they would prefer to just pay a fixed price for the whole job, so to figure that price out, you must first figure out what your time spent on the job cost you, hourly rate times the number of hours spent. That is your 'cost'. Obviously the more of that time you can reasonably charge the customer the more profitable you're going to be.

So, to price your brochures or whatever your product is, you need to price in the cost of your time making them (in this case design work only) plus any incidental expenses, like the cost of supplies and materials, time spent having to procure them, etc. Once you have figured out your overall cost, you might want to add in another 20 or 30 per cent or so for overhead, the cost of your office, utilities, phones, computers, software, advertising and so forth. By now, you have reached some sort of 'price' that would make it worthwhile for you to do this job again and the one that comes after that, and so on. The only question then is whether that price is too much for your client to bear. So, to begin with, and since they are your first client, just tell them what your proposed price is and only provide further justification if they seem to be not in agreement. That's when you may learn what the 'competition' is charging for the same stuff. It may be that yours is too expensive, and you have to figure out a more efficient way to produce your stuff, etc. In the world of business, everything ends up being negotiated somehow. Its not always easy to get it right the first time, but many people just starting out give away their time and talents much too cheaply, especially at first.

I was a self employed engineering consultant for 12 years so I have some experience with doing this whole self employment routine. And I was definitely famous for giving away my time for nothing and working too cheap. My justification was it allowed me to be much more selective about who I worked for and which clients I took on!

Anyway, best of luck to you! The world needs more entrepreneurs like you, especially in today's economy. Pretty soon everyone is going to have to be an entrepreneur whether they want to be or not!

Meanwhile, enjoy!

PS: And don't say you are not a professional! You are! You got the project. You can do the project. End of discussion.

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How much should I charge for social media content?

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Question by beauty and the mess: How much should I charge for social media content?
I was asked to take over the social media marketing for a local business that I am currently doing other freelance writing/marketing assignments for. The social media aspect of the job would consist of making about one post per day on the company's facebook and twitter accounts, and generating fresh content would require a little bit of research on my part each day. What is a reasonable rate for this service?

Best answer:

Answer by Constantin
/ hour (at least)

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How much should I pay for mobile marketing?

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Question by edy m: How much should I pay for mobile marketing?
How much would you expect to pay for mobile marketing services if you have a restaurant and want to offer discounts to your clients through mobile marketing.Also letting them know about events. How much would a company charge on average and what would they offer?

Best answer:

Answer by Swf
Typically, I'd say most companies charge around £50-100 to set this kind of service up and there will then be a monthly charge of around £30 for a keyword on a 5 digit shortcode number. On top of this there will then be a charge for texts of around 5-6p each. Of course this is for a self service approach where you send your own texts. If you want a managed service then you'll pay considerably more - maybe around £150-200 a month - although i don't see the point in this personally.

I'd also suggest investing an extra £200 or so upfront to get a mobile version of your website so that you can include links in your texts which will go straight to your mobile optimised menu or table reservation page with click to call functionality enabled.

Of course, you could reduce the costs by not using a shortcode number and instead having a longcode number, but this would have negative implications on your opt-in rates (i.e. to opt-in your customers would need to text YOURBUSINESSNAME to 07123456789 instead of 54321).

Once setup you're probably looking at around £40-50 per month for a couple of SMS broadcasts a month (assuming a typical restaurant subscriber base of 200-300). So long as your texts offer value to your customers and are well timed, then you should be able to make 5-10 times that amount back.

One company I'd recommend you look at is LocalDirect - they specialise in mobile marketing for local businesses (as opposed to national chains), offer a free trial and their Mobile marketing guide is full of useful information for anyone thinking of giving mobile marketing a try.

In a couple of years time I'm pretty sure most local businesses will be using mobile marketing in some form or other but not many are at the moment so this is a good opportunity to get an advantage over local competitors.

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