Marketing Analytics: Strategic Models and Metrics

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Marketing Analytics: Strategic Models and Metrics

  • Used Book in Good Condition

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and

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List Price: $ 49.95

Price: $ 43.00

Social Media Marketing: A Strategic Approach

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Social Media Marketing: A Strategic Approach

  • Each step in this distinctive social media planning model is presented in a way that creates a powerful cumulative learning experience for the student, resulting in a richly textured overview of the conceptual and practical knowledge necessary to effectively implement social media marketing initiatives.
  • Chapters use numerous landmark case studies that highlight the best practices in social media marketing, featuring forward-thinking Fortune 500 companies, innovative small businesses, and adaptive non-profit organizations.
  • Each chapter concludes with exercises that reinforce key concepts by providing topics for classroom discussion. These topics focus on how to apply marketing tactics to the major types of social media platforms, such as blogs, social networks, video and photo sharing sites, microblogs (Twitter), podcasts, social news sites, online communities, and article directories.
  • The major structural framework for the textbook is a comprehensive eight-step strategy for developing a winning social media marketing plan. The student learns how to listen to the social web to identify marketing opportunities and potential target audiences, then is shown how to set marketing goals and strategies to take advantage of these factors, as well as selecting the optimal social media tools and implementation tactics to execute, monitor, and tune social media marketing campaigns for success.
  • The final chapter and appendix draw on all the key information presented throughout the textbook to provide detailed explanations and illustrations of how to apply the eight-step social media planning model in constructing an extensive real world social media marketing plan.

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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can you please tell me the difference between offline strategic marketing and online strategic marketing?

Question by simon_sez28: can you please tell me the difference between offline strategic marketing and online strategic marketing?
can you please tell me the difference between offline strategic marketing and online strategic marketing

Best answer:

Answer by nmp948
What you are asking for is very detailed information and there is not near enough time in the day to walk you through this hand in hand.

This is a very complex and detailed answer you are looking at, I have given you some sites to go and look at and the information should be used as a starting point only.

Best of luck

Peace

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