The Lucifer Effect: Understanding How Good People Turn Evil

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The Lucifer Effect: Understanding How Good People Turn Evil

What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it?

Renowned social psychologist Philip Zimbardo has the answers, and in The Lucifer Effect he explains how–and the myriad reasons why–we are all susceptible to the lure of “the dark side.” Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dyna

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iDisorder: Understanding Our Obsession with Technology and Overcoming Its Hold on Us

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iDisorder: Understanding Our Obsession with Technology and Overcoming Its Hold on Us

iDisorder: changes to your brain’s ability to process information and your ability to relate to the world due to your daily use of media and technology resulting in signs and symptoms of psychological disorders - such as stress, sleeplessness, and a compulsive need to check in with all of your technology. Based on decades of research and expertise in the "psychology of technology," Dr. Larry Rosen offers clear, down-to-earth explanations for why many of us are suffering from an "iDisorder." Ro

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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World

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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World

Social media strategist Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence an

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Understanding Sponsored Search: Core Elements of Keyword Advertising

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Understanding Sponsored Search: Core Elements of Keyword Advertising

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising?

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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's abilit

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Video Over IP, Second Edition: IPTV, Internet Video, H.264, P2P, Web TV, and Streaming: A Complete Guide to Understanding the Technology (Focal Press Media Technology Professional Series)

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Video Over IP, Second Edition: IPTV, Internet Video, H.264, P2P, Web TV, and Streaming: A Complete Guide to Understanding the Technology (Focal Press Media Technology Professional Series)

Video Over IP gives you everything you need to know to choose from among the many ways of transferring your video over a network. The information is presented in an easy to read format, with comparison charts provided to help you understand the benefits and drawbacks of different technologies for a variety of practical applications. This new edition is expanded to fully cover HD and wireless technologies and new case studies.

Whether your background is video, networking, broadcast, or te

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Price: $ 33.98